Ali Bahbahani and Partners is a leading strategic consulting and branding firm dedicated to transforming businesses across the Middle East. With a focus on innovation, excellence, and integrity, we specialize in rebranding, business strategy, and customer experience design. With a strong presence in the Gulf region, the firm needed a visual identity and communication system that reflected professionalism, innovation, and trust.
With a strong presence in the Gulf region, the firm needed a visual identity and communication system that reflected professionalism, innovation, and trust.
Project Scope
Role: Art Direction and Brand Development
Brand Development: Crafted a distinct and memorable logo.
Communication Strategy: Enhanced presentation materials for tender submissions.
Deliverables: Visual Identity Design (Logo, Typography, Color System), Branding Guideline Development, Stationery, Iconography and Illustration Set, Presentation Template Style, and Social Media Design System (Instagram, LinkedIn, Twitter, Facebook).
The Problem
The brand lacked a cohesive identity that reflected its values and vision. There was no structured communication system, and visual inconsistency across platforms was diluting brand impact and recall.
The Solution
Developed a bold and refined identity system centred around the AB monogram, symbolizing structure, growth, and partnership. A minimal yet expressive palette of Cool Black, Bond Silver, and Lotion White added depth and versatility. Established a clear type hierarchy using Nunito and Inter to maintain legibility and elegance across mediums.
Created over 40 custom line icons to enhance visual storytelling, social media templates to scale content effortlessly, and presentation layouts for consistency in client and investor-facing documents.
Result
A cohesive and scalable brand identity system. Strong visual differentiation from competitors. Increased client engagement on social media platforms. Enhanced internal alignment and ease of use across all brand touch points. Improved investor presentation materials and business development assets.
